Our alumni work here:
Become a Practical Digital Marketing Expert in 12 Weeks
Become an AI-Powered expert in High-Paying Digital Marketing Skills like - Digital Strategy, SEO, Paid Advertising, Social Media Marketing, Automation, Analytics and more.
Live Classes | 1-on-1 Support | Placement Assistance
- 5* Google Rating
- 1000+ Learners
- Get Certified
Program fee: ₹31,000 + gst
Pay ₹5000 + gst to block your seat and make the balance payment by 13th Oct
Or click here to make full payment. EMI option available
Classes Start on
14 October
Live classes
Sat-Sun (10AM-1PM)
Cohort No.
19
Course Curriculum
Learn each topic in-depth and get confident to get better ROI. Crack any interview your apply for.
Week 1
Fundamentals & Digital Marketing Strategy
- Importance of digital marketing for businesses
- Traditional vs digital marketing
- Key digital channels
- Understanding Customer journey & DM Funnel
- How to make a digital marketing plan
- Target market research
- Crafting communication for TG
- How to do Media Selection
- Creating lead capture systems
- Building lead nurture systems
- Making sales strategy on Digital platforms
- Improving CX and LTV on digital
- What is Retention marketing
Week 2
Making No-Code Websites
- Website fundamentals - Hosting & domain
- Types of websites based on industry
- TLDs & types of them
- Domain name selection best practices
- CMS basics and popular CMS options
- How to install wordpress on hosting
- Configuring WordPress in detail
- Installing & building pages with Elementor
High-Converting Landing Pages
- Landing Pages vs web pages
- Doing research for LPs with ChatGPT
- Structure of million-dollar landing pages
- Landing page copywriting with AI
- Making a fully functioning LP
Week 3
Search Engine Optiomization (SEO)
- Fundamentals of SEO
- Understanding working of Search engines
- What are Crawling and Spiders?
- What are Processing & Rendering?
- What is Indexing?
- Top Google Algorithm updates
- Black Hat, White Hat, Grey Hat SEO
- On-Page SEO and top factors
- Using E-E-A-T, YMYL content
- Keyword research with SEMRush
- Using WordPress plugin - Rank Math
- Optimising HTML tags
- Understanding Technical SEO
- Website architecture, speed and core web vitals
- Schema Markup
- Off-Page SEO and Link Building strategies
- Using ChatGPT for SEO
Week 4
Facebook & Instagram Ads (Meta)
- Benefits of Facebook & Instagram Ads
- Ad Manager vs Business Manager
- Setting up Ad Manager and billing
- Meta policies to avoid getting banned
- Ideal Campaign structure
- Campaign objectives teardown
- Audience research & Targeting with ChatGPT
- Pixel & CAPI setup
- ABO vs CBO/ACB Strategy
- Result optimization strategy
- Choosing the right budget
- Ad creatives & Copywriting
- Running Retargeting campaigns
- LookAlike Custom Audiences
- Sales & Lead Gen campaigns
- Important Metrics, Analytics & Optimization
- Horizontal & Vertical Scaling strategies
Week 5
Content & Video Marketing with Youtube SEO
- Why is content marketing critical
- Digital content formats
- Mapping content to User buying journey - Funnel
- Informational & Decision makign content
- How to make Content Strategy
- Content marketing mistakes
- Power of storytelling & Golden circle framework
- Content creation framework to create content at scale
- Doing a content audit
- Writing in-bound content for blog
- How to repurpose content
- Building Pillar pages and topical clusters
- Distribution and promotion of content
Week 6
Email Marketing
- Understanding permission-based marketing
- Why is Email marketing necessary for businesses
- Myths around Email marketing
- What is Email Deliverability and what affects it
- Selecting the right ESP - Email marketing tool
- Creating an Email marketing framework for a business
- Decoding "Lead Magnets"
- How to create the perfect Lead Magnet
- How to create the perfect Lead Magnet
- Strategies to improve email open rate
E-Commerce websites
- Woocommerce vs Shopify
- Setting up an e-commerce website
- Creating and managing products
- Product page best practices
- Setting up payment gateway
- Coupon codes & Promotional strategies
- AOV, LTV and Store analytics
Week 7
Google Ads - Search, Display, Youtube
- Google Ads fundamentals
- Goal types in Google Ads
- Creating an Ad Account
- How does Auction (real-time bidding) work in PPC
- How does AdRank algorithm work
- Key Bidding strategies
- Search campaign setup
- Keyword research & intent mapping with a live case study
- Match types
- DSA & RSA
- Ad copywriting
- Setting up conversion tracking & Attribution
- Running Performance Max campaigns
- Advanced optimization & scaling technoques
- Display Ads and targeting
- Running Youtube ad campaigns
Week 8
Social Media Marketing & Strategy
- Importance of social media as a part of marketing mix
- 5-step social media strategy
- Product vs brand
- Brand building models
- Brand identity prism
- How to build audience personas
- SM Case studies
- Cementing Brand Positioning
- Setting social media KPIs for a brand
- Setting social media KPIs for a brand
- Establishing tone of voice
- How to choose SM platforms
- Content creation tools
- Content publishing tools
- Listening, Monitoring and ORM
- Doing an Social Media Audit
- Using ChatGPT for social media
Week 9
Marketing Analytics - GA4, GTM
- Identifying goals to track
- UA vs GA4 and migration
- Setting up GA4 and understanding dashboard
- Important settings of property/data streams
- Event tracking, Purchase tracking, Conversion modeling
- Event parameters vs custom dimensions
- User-scoped custom dimensions, User ID
- Audiences in GA4
- Integrations with Google Ads, Search Console
- Standard and Custom reports
- Segments, funnel analysis, cohort analysis
- UTM tracking and attribution
- Insights & reporting
Week 10
Marketing Automation - Email, WhatsApp, & More
- What is marketing automation and how can it help businesses
- Daily-life examples of automation
- No-Code automation fundamentals
- Trigger vs Action events
- No-code automation tools to deploy
- Understanding Application Programming Interface (API)
- Polling vs Webhooks
- Building single-step workflows
- Controlling data between multiple apps with multi-step workflows
- Lead capturing and nurturing with automation
- Automating Whatsapp for acquisition, retention, and LTV
- Creating email autoresponder sequences
Week 11
Personal Branding & Profile Building
- Importance of Personal branding for job search & business owners
- Creating a personal branding statement
- Setting up & optimising Linkedin profile
- Using other social media platforms for professional branding
- Content strategy for personal branding
- Building a tactical Resume for job search
- Crafting customised cover letter
- Behavioral interviews and STAR method
- Preparing for interviews (phone, video, in-person)
- Salary negotiation tactics
- Leveraging online and offline networking opportunities
- Practical tips and live exercises
Week 12
1:1 Career Guidance
- Personal guidance on Resume makeover
- Personal guidance on business queries for business owners
- Career roadmap guidance
- Mock interview on request
- Interview question preparation
Capstone project
- Work on a real brand strategy brief to get real-life experience
- You will be working in teams to simulate actual agencies or brand teams
- Share recommendations with client-brands or agencies
- Get noticed by experts and open up career opportunities
Seats almost gone. Block yours now!
Who is this course for?
- Digital marketers
Who want to get a promotion or get a higher-paying job in digital marketing by learning advanced skills.
- Traditional marketers
Who want to transition their careers into the most in-demand digital marketing space.
- Students / Freshers
Who want to kickstart a successful career in Digital Marketing and get their first job or internship.
- Business owners
Who want to learn the skills to drive results (leads & sales) for their businesses and manage their agencies in a better way.
- Agency founders
Who want to scale their agency business by offering ROI-focused services to their clients.
- Freelancers
Who want to grow their freelance business and charge a premium to high-ticket clients by offering 360-degree digital services.
Seats almost gone. Block yours now!
What our learners say →
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Get Certified by Young Urban Project.
We will also assist you with getting certificates from Google, Hubspot and more.
Enroll before 3rd Jan, 11:59 PM to Get Premium Bonuses worth ₹60,000
1:1 Mentor Support
Always have access to help when you truly need it - at your job or in your business. Block a call with our mentors to clear doubts or to bounce off your ideas. Even after the course ends.
Worth ₹29,999
E-Books & Handouts
These super-valuable resources delivered over the course will take your digital knowledge to the next level. These will include strategy handouts, ready-reckoners, and done-for-you frameworks.
Worth ₹9,999
Premium VIP Community
Be a part of an intelligent community of Digital Marketers, Performance Marketers, Entrepreneurs, and Freelancers. Network with other learners and crack new opportunities.
Worth ₹19,999
And pay the balance next month. Or Pay Complete fee now.
Limited Seats. Enroll now to avoid missing out!
Master 20+ Tools
Get Hands-on experience on tools that are used in industry
What our students say!
YUP is literally the BEST place to learn digital marketing. They have all key leaders from the industry who teach from real experience. They not only helped me 1-on-1 during the course but also after it. I was hired by my dream company because of their help. I’m truly blessed and thankful.
Lavanya Dandona
Team Warikoo
The most interactive program I have ever attended! Getting to speak to the founders Puneet and Ekta from time to time even after the program was fantastic. They give you extra time during and after the program where you can discuss your digital marketing job, or business-specific queries! Extremely hands-on program!
Rohit Parigi
Colive
I joined YUP with zero knowledge and walked away with the tools and most importantly, the curiosity to go deeper into digital marketing world. The mentors have structured the sessions in a way that speaks volumes about their rich experience and their love for teaching. There maybe a million courses out there, but if Mentors are what you're looking for, you join YUP.
Kalash Shetty
Growth Factory
I found this course immensely helpful. I have already started implementing learning from the course in my work. I say this with confidence as I opted for this course after a lot of research and after wasting a lakh at another digital marketing institute. I recommend this to anyone who wants to gain expertise in digital marketing.
Reema Pahwa
Cisco
Block your seat by paying Rs 5000 + gst and pay the balance by 12th Oct
Meet our learners, who have transformed their careers
70% SALARY HIKE
Shruti P
Got a 70% hike within a month of course completion through our placement guidance.
40% SALARY HIKE
Ajay R
Joined as Senior Director - Brand Marketing at a Fintech Unicorn after the course.
60x ROI
Amit D
Achieved 60x Return on Investment for his hospitality business via Digital Marketing.
35% SALARY HIKE
Prithvi C
Got 35% hike and joined as Head - Growth Marketing with a top A.I startup.
Want to begin your success story? Join the next cohort now.
Limited Seats. Enroll now to avoid missing out!
Why you should join this course
- Get a job or promotion by learning Digital Marketing.
- Get more leads or sales for your business.
- Start your own Digital Agency or Freelance Business.
- No more wasting time on superficial Youtube videos.
You can join this if you are a:
Working Professional
Business Owner
Students or Fresher
Freelancer or Agency Owner
Learn from top Industry Experts
(and get 1:1 access to them)
Puneet T
Founder - Young Urban project. Ex-Navi. TEDx.
Aastha S
Content Marketing at Ajio.
Ex-Nykka.
Paras B
Performance Marketing & Analytics lead at Dentsu.
Ekta C
Co-Founder - Young Urban project. Ex-Bisleri.
Amyn G
President - Business & Integrations at Gozoop.
Vishal G
Head of SEO at Dream11
🔽 Download Brochure 🔽
Please check that your details are correctly entered in order to receive the brochure.
Classes Start on: 14th October 2023
- 80+ hours of Live Online Workshops
- 23 modules over 12 weekends
- Lifetime access to recordings
- 1:1 Support from Mentors for life
- Small batch size
- Verified certificate
Block your seat by paying Rs 5000 + gst and pay the balance by 12th Oct.
Seats almost gone. Apply now!
Block your seat before they Are Gone:
Last few seats left. Apply now to avoid missing out.
Frequently Asked Questions
This course is for anyone who wants to master the most in-demand and popular digital marketing skills. It is for anyone who wants to make a successful career in this field, or for anyone who wants to leverage digital marketing to grow their business.
This is a 100% Live and Online Course. You do not need to travel anywhere to attend classes.All classes take place on Zoom or Google Meet.
No, you don’t need any previous experience in digital marketing. We will cover everything from the beginning. Even if you have zero knowledge, we will still get you up to speed.
Each workshop will be 3 hours long on both Saturday & Sunday for 12 Weeks. The workshops timings are 10 AM to 1 PM.
Yes, you will get an industry recognized certification from Young Urban Project. And we will assist you with 3rd party certifications like Google & Hubspot.
You will get trained by multiple industry experts who have been working with top companies and have been helping some of the largest brands, in India and globally, grow.
The trainers mentioned are indicative and might change as per the availability and course requirement.
Yes, you will get lifetime access to the recordings of live classes. The recordings will be available on our learners’ app within 4 hours of each class ending. Even if you miss any live class, you will be able to catchup.
You will get direct access to the mentors and the community through a private group where you can ask questions not just during the course, but also after it. During the course, you will also get weekly calls from team Young Urban Project for 1:1 doubt resolution.
Yes. We have an option of No-Cost EMI via our finance partners. When you speak to our team, please share your requirement of an EMI plan and they will assist you.
Due to the nature of our digital products and this being a limited seat based course, we do not offer any refunds or cohort transfers. We advise you to be thorough with the course details before making a purchase decision.
